CNN broadcasts “My Hanoi” programme

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The US Cable News Network (CNN) has broadcast promotional videos titled “Hanoi – the Heart of Vietnam” and “Hanoi – the Cradle of Heritage” as part of the “My Hanoi” programme, in CNN’s city discovery series.

Do Dinh Hong, Director of the Ha Noi Department of Tourism said that the videos will air on television, internet and applications on handheld devices.

Ha Noi authorities and CNN reached a deal for 2017 and 2018, with the US channel agreeing to help Ha Noi produce 30-second promotional videos, three and five-minute reports and a 30-minute programme.

The deal, with a budget of US$2 million, aims to convey the beauty of Ha Noi to the world.

Columns featuring Ha Noi will also be published on CNN.com, Facebook and Twitter, along with promotional banners.

CNN is an American cable and satellite television channel available in more than 212 countries and territories.

Source: NDO/VNA