Hue tourism uses advanced technology to promote its heritage

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(TITC)-The 4th industrial revolution is having profound impacts on the socio-economic development and tourism industry. Determining smart tourism development as a key direction, Thua Thien-Hue Province has plan to apply technology to promote its unique heritage values.

VR Center

Apply technology to promote heritage values

In recent years, tourism businesses and services in Thua Thien-Hue have started to access technology to improve visitors experience, diversify products and services.

In early 2019, Hue Monuments Conservation Center put into operation an audio guide system using 12 different languages in the Imperial Citadel and royal tombs. Hue Museum of Royal Antiquities has used QRcode (in VN Guide) to enhance the visitor experience.

Coming to Hue Imperial Citadel, visitors can experience “In search of the lost Royal Palace of Hue” in VR Center using virtual reality technology to trace back the ancient Imperial City of Hue of 200 years ago, discovering the majestic beauty of Hue Imperial City with the VR simulator model, having basic information with VR beacon, pana overviewing of old imperial city with VR telescope…

Audio guide

In order to create platform for smart tourism products, the province has focused on building tourism database of tour guides, international tour operators, accommodations, destinations; launching Thua Thien Hue tourism portal at visithue.vn and visithue app.

The Department of Tourism has also installed screens to show clips and images of destinations at airports and train stations, display printed publications and maps for visitors to refer information.

In addition, destination management organizations and tourism business use websites and tourism apps, social networks to promote brand, introduce tourism products and provide useful information to visitors.

In 2018, the People's Committee of Thua Thien Hue Province issued the project "Development of smart urban services in Hue to 2020, vision 2025", in which, tourism is a top priority. The Department of Tourism coordinated with the Department of Information and Communications and related departments to develop "Overall project of information technology application in tourism period 2019-2020, direction to 2025 ”.

Hue Festival

Land of heritage

Thua Thien-Hue Province is home to the Complex of Hue Monuments (world cultural heritage), Nha Nhac - Vietnamese court music (intangible cultural heritage of humanity), Woodblocks of the Nguyen Dynasty (memory of the world), Imperial Records of Nguyen Dynasty and Royal Literature on Hue Royal Architecture (Documentary Heritage on the Asia-Pacific).

An international festival of culture, arts, and tourism - Hue Festival, held every two years has become an international brand.

Beside, Hue Traditional Craft Festival, held interwoven with the Hue Festival, introduces unique products such as  jewelry, embroidery, painted enamel, bronze casting, Aodai, wood, Zèng textile, ceramic, bamboo-making products, conical hat, paper flowers, painting, lanterns, kites, gastronomy, etc of Hue traditional crafts villages, provinces, cities in Viet Nam and overseas.

Hue Monuments Conservation Center has successfully organized the tour "Hue - a destination of 5 heritage properties".

In 2018, Thua Thien-Hue welcomed 4.25 million visitors arrivals, an increase of 12% over 2017; in which, international visitors reached nearly 2.2 million. The total tourism receipts was about VND 4,400 billion, 25% higher  than 2017. The province hopes to attract about 4.5-4.7 million visitors arrivals in 2019. Total tourism receipts is expected to reach VND 4,700-4,900 billion.

Hong Thanh

Source: Tourism Information Technology Center (TITC)