Deputy Prime Minister Vu Duc Dam requires tourism industry to accelerate digital transformation and foster sustainable tourism development

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- This was the direction of Deputy Prime Minister Vu Duc Dam at the online conference held by the Ministry of Culture, Sports and Tourism on January 8, 2020.

Deputy Prime Minister Vu Duc Dam directed at conference

The conference had the attendance of the leaders of the Ministry of Culture, Sports and Tourism (MoCST); departments under the MoCST; representatives of relevant ministries and sectors.
 
Overcoming difficulties in 2020
 
Regarding the performance of tourism industry in 2020, MoCST’s Deputy Minister Nguyen Van Hung informed that in January 2020, the number of international visitors to Vietnam recorded the highest ever number of 2 million arrivals. However, the outbreak of Covid-19 has frozen global tourism. From the end of March 2020, international tourism activities have been suspended. In 2020, international visitors to Vietnam reached about 3.7 million arrivals merely, a decrease of 79.5% compared to 2019; domestic visitors reached 56 million, down 34.1%; total tourism receipts was VND 312,000 billion, down 58.7%.
 
Facing difficulties caused by Covid-19, the tourism industry has attempted to implement solutions to fight against the disease and stimulate domestic tourism program. In particular, the tourism industry has also focused on promoting digital transformation, pushing the application of information technology to adapt to the new situation.
 
In 2020, Viet Nam continued to be honored with prestigious international awards: the World's Leading Heritage Destination for the second time; Asia's Leading Destination for Culture, Heritage and Cuisine for the second time; Asia's Best Golf Destination for the forth time consecutively. Besides, there were many international awards for Vietnam’s tourism businesses.
 

VNAT’s Chairman Nguyen Trung Khanh had speech at the conference

Delivering speech at the conference, VNAT’s Chairman Nguyen Trung Khanh said that due to the outbreak of Covid-19 being complicated globally, the key solutions should be focused as follows:
 
Firstly, pushing domestic tourism by stimulating the programs "Vietnamese to travel Viet Nam" and "Viet Nam Tourism: Safe and Attractive"; promoting tourism alliances and links between localities - businesses - media; strengthening public-private cooperation and regional linkages; especially, focusing on developing tourism at potential tourist destinations with new and unique products, being a driving force for the development of other regions and localities.
 
Secondly, for the international market, continuing to promote e-marketing campaigns; implementing action plans to restore Vietnam tourism’s growth in the new situation; being prepared to reopen international tourism when the Government allows.
 
Thirdly, continuing to promote tourism on social networks and online platforms (Facebook, Instagram, Youtube, Tiktok...); coordinating with domestic and international media to promote Vietnam: a Safe and Attractive Destination.
 
Pushing digital transformation, fostering sustainabe tourism development
 
At the conference, Deputy Prime Minister Vu Duc Dam spoke highly of Vietnam tourism’s performance in recent years: Vietnam being one of 10 fastest growing destinations in the world, owning high-class tourism infrastructure, winning many prestigious awards globally. Especially, in 2020, despite being heavily affected by the Covid-19 epidemic, Vietnam tourism has made great efforts to overcome difficulties and achieve important results
 
The Deputy Prime Minister suggested the tourism industry continue to strengthen the promotion of Vietnam tourism brandname. In particular, it was necessary to accelerate digital transformation and application of digital technology to enrich the experiences for tourists.
Tourism Information Technology Center