British tour operators to promote Vietnam's tourism

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A delegation of UK-based tour operators arrived in Hanoi on June 22 to meet with local counterparts in an effort to promote Vietnam as a destination for British and other European tourists. The event was jointly organised by national carrier Vietnam Airlines and Transviet Travel, a private tourism and aviation services company.

The delegation is to travel around the country over the next week, stopping off at notable destinations including Ha Long Bay, Yen Tu, Danang, Hoi An, Ho Chi Minh City and Vinh Long, and meeting with representatives of several domestic tour and hotel operators.

"This is the first time Transviet has worked with Vietnam Airlines to promote Vietnam in the British market. Vietnam has not yet tapped the potential of this market, and promotion activities remain limited," said Nguyen Hai, chairman of Transviet's management board.

According to the statistics from the Vietnam National Administration of Tourism, about 81,000 visitors from the UK arrived in Vietnam last year, a 14 percent increase from the previous year. However, the figure is modest given that more than 30 million Britons travel internationally every year, Hai added.

Transviet marketing manager Nguyen Tien Dat said promotion activities through UK-based tour operators was an effective way of promoting Vietnam's image in the UK and Europe. With this ine mind, Vietnam Airlines opened a representative office in the UK six months ago, he said.

The lack of a dedicated tourism board and direct flights to the UK, as well as a limited awareness of the country's tourism potential, are obstacles that must be addressed, said Travel Indochina's general manager, Chris Orme.

A tourism board could play an important role in launching advertising and marketing campaigns in the UK, and could help raise the international profile of the country, said Orme.


(Source: VNA)

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