The ESRT is multi-facetted, operates in a multi-facetted environment and having multiple beneficiaries.
1. Ministry of Cullture, Sports and Tourism
As the executive authority of the ESRT programme the MCST has a pivotal role to play in the programme. The MCST will be directly linked to many of the result areas of the programme; particularly in Component 1 Policy Support and Institutional Strengthening. Relevance is apparent in almost all of the activities. The ESRT will provide direct capacity building support to the MCST to strengthen its role in supporting responsible tourism development through achieving a more effective policy framework.
The MCST will benefit from a range of carefully designed and implemented capacity building initiatives including, but not limited to, participation in study tours, conferences and workshops. The MCST will also play a leading role in the mapping of existing and new standards for the sector.
2. Vietnam National Administration of Tourism and its institutions
(Vietnam Tourism Certification Board, Tourism Information and Technology Centre, Tourism newspaper and magazine, Institute of Tourism Development and Research, Provincial and District Tourism Departments /Administrations)
VNAT together with MCST is the main beneficiary of the ESRT. Therefore, a range of activities are directly targeting VNAT and its various functional and supporting departments both in respect of general and specific capacity building and other support activities.
VNAT will benefit from a range of carefully designed and implemented capacity building initiatives including the conduct of specialised training workshops, conduct of tailor-made study tours, attendance in regional and national conferences, etc. The ESRT programme will also be providing material and non-material means to facilitate the efficient functioning of VNAT such as IT and telecommunications equipment.
2a. Vietnam Tourism Certification Board
VTCB will be a significant beneficiary within the ESRT programme and will be actively involved in many of the Component 3 activities. Moreover the consolidation of the VTOS standards and the further development of standards will require the VTCB to be well integrated with the ESRT programme. The legal status of VTCB will be a high priority under Component 1, Activity 1.2, Support the Process of Tourism Legislation.
The ESRT has already in the Inception Phase assisted the VTCB with the elaboration of a VTCB Strategy and Action Plan 2010-2015 and helped in developing capacities in the organisation. Further capacity building efforts across the VTCB organisation will take place over the programme life cycle. Further, the ESRT will provide assistance for the updating and expansion of the VTOS standards to more professions and to cover ethnic minority areas.
2b. Tourism Information and Technology Centre
The TITC will be assisted in the completion of the Tourism Satellite Account (TSA) and the establishment of a comprehensive tourism statistical database system (T-stats) as well as through the provision of general training initiatives to build the capacity of the TITC. The ESRT will, among other things, assist TITC in improving the system of tourism statistics and tourism related information.
The ESRT programme will also coordinate and support the reinnovation of VNAT website by provide technical assistance and other support. Besides, TITC will be supported to incorporate the ESRT Programme’s website into VNAT website.
2c. Tourism newspaper and magazine
The ESRT programme will support the Vietnam Tourism Review and the Vietnam Tourism Newspaper with the provision of equipment to underpin their efforts in the publication and dissemination of these promotional tools, including IT; telecommunications; and audio visual aids. The personnel will participate in a number of the planned capacity development activities for VNAT specifically in the area of marketing promotion and planning.
2d. Institute of Tourism Development and Research
The capacity and capability of ITDR in the area of research and training is still limited and requires strengthening through direct support from the ESRT. Interventions are planned which will enable ITDR to undertake research and engage more fully with stakeholders on policy formulation, planning, training and programme design.
ITDR is a key beneficiary partner and as such will receive support from the ERST programme on an on-going basis. ESRT will provide ITDR with the material and non-material means to increase capacity and strengthen the ITDR as an institution. ITDR personnel will be involved in planning workshops, technical working groups as well as take part in study tours.
2e. Provincial and District Tourism Departments /Administrations
Capacity building support will be provided to assist the provincial and district Departments of Culture, Sports and Tourism to create more competitive and responsible tourism products and enable them to develop and implement environmentally and socially responsible tourism plans at the regional level.
3. Vietnam Tourism Association, Travel and Hospitality Associations and Clubs
Institutional strengthening and capacity building through supplies of equipment and the provision of technical assistance in the establishment of a professional secretariat with the ability to provide support to the sub sector organisations. VITA will be involved in the identification of Public Private Partnerships (PPPs) and in the creation and/or elaboration of destination management boards. VITA can also assist in Public Private Dialogue initiatives, particularly in selected pilot areas.
4. Education and Training Institutions
Provision will be made for purchase of limited equipment for tourism schools under Activity 3.8, Strengthening Training Providers.
The primary focus of engagement with educational institutions will be a capacity building effort to support the development and implementation of environmentally and socially responsible tourism curricula. Further discovery as it relates to capacity development activities will be a product of the updated training needs assessment for tourism and the development of the Vocational Education and Training HRD Strategy and Action Plan.
5. Owners of tourism enterprises
As direct beneficiaries, Small and Medium Enterprises will receive benefits primarily through programme support delivered through the tourism association networks, supplemented by a limited number of specific, strategic activities as required. SME’s will be actively engaged in the creation of Destination Management Boards.
6. Minority Ethnics People and Disadvantaged Groups
Ethnic minorities will receive particular attention in the programme as they represent a high proportion of Vietnam’s remaining poor while their cultures and the mountains region they populate are significant tourism resources and feature prominently in Vietnam’s tourism profile. Ethnic groups will feature in all or most of the pilot actions in selected provinces, particularly in the area of training.
The ESRT will promote equal representation of women in all training activities ensuring at least a 50% participation rate by women. The programme will also raise awareness within the industry and among tourists of the dangers of exploitation of women. The programme will also support measures to counter such practices.
The ESRT will also engage a minimum of 50% women employees and will actively encourage contracting women trainers, consultants and business mentors.