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The objective of this component is to strengthen the institutional capacity of tourism associations and groups, provincial and local stakeholders for the development of effective public-private dialogues in tourism management and implementing plans for innovative tourism product development that benefit communities and the environment.

Enhanced interaction and collaboration between public and industry actors will improve outcomes in terms of adding to and diversification of the tourism product mix and its marketing and promotion. The outcome will be to significantly raise the competitiveness of the Vietnam tourism sector and raise its yield in terms of revenue, income and employment generation. This is in line with GoV’s objectives for raising competitiveness of the service sector in general and will meaningfully contribute to poverty alleviation.

Access to opportunities for positive engagement with the tourism sector will be raised and spread more equitably, raising income levels of disadvantaged groups (especially in rural and remote areas), thereby promoting social inclusion as a result.

Activity 2.1 Support VNAT to facilitate a Tourism Advisory Board

Building on the existing initiative of VNAT and the Tourism Working Group (TWG), establish and formalise an informal platform for promoting a higher level of industry input and collaboration into the decision making and tourism policy formulation process in the form of a Tourism Advisory Board with high level representation from the government sector and industry will be established at national level. This will lead to enhancing the tourism development, planning and marketing process by focusing expertise on key common issues of concern across the entire tourism sector.

Activity 2.2 Facilitate multi-stakeholder destination management boards at regional level

In accordance with the National Tourism Action Plan, develop higher levels of dialogue and the formation of public-private-partnerships of multi-stakeholder destination management boards, established at a regional level in priority provinces as vehicles for promoting enhanced ownership and local involvement in site and destination management.

In general, this activity, as the overall ESRT, will build on former and/or existing initiatives undertaken by other project initiatives, in connection with this activity, notably SNV and its ongoing Northern Highlands Trail project, and ILO, AECID and JICA project initiatives in Central provinces.

Activity 2.3 Support public-private sector dialogues and public-private partnerships in pilot provinces

Promote governmental and industry dialogues leading to the formation of public-private, and where relevant public-public partnerships in pilot provinces will serve as models that can be extended to other parts of Vietnam. This will contribute to expanding the tourism product mix in those provinces and promote the development of tourism initiatives across provincial boundaries.

Activity 2.4 Strengthen national and provincial tourism associations

Enhance the institutional capacity of national and regional tourism associations and related groups to enable them to play a stronger and expanded role in representing their members and delivering benefits for the membership.

Activity 2.5 Awareness raising of stakeholders about environmental and social impact of tourism

Increased awareness on how tourism impacts both positively and negatively on the environment, society and culture. The engagement and awareness raising of key stakeholders as to how they can play a role in minimising negative impacts. Once aware, they will then be more open to new ideas and take precautionary and preventative actions accordingly.

Activity 2.6 Promoting environmental standards, energy and water conservation to address climate issues

Mainstreaming responsible tourism into tourism policy making and planning aligns with the national programmes on energy and water resources conservation and wider climate change agenda. This will lead to the development of industry standards and the application of best practice in addressing identified challenges facing the sector.

Activity 2.7 Support professional tourism sub-sector organisations

Enhanced institutional capacity of the key sub-sector tourism organisations at national and regional levels will ensure they place a more active and effective role in representing their membership. This will lead a more dynamic and innovative industry that is more responsive to embracing the responsible tourism agenda.

Activity 2.8 Organise workshops to disseminate best practice on responsible tourism development

A targeted workshop programme will support the process of heightening awareness of the impact of tourism by disseminating models and case studies on best practice and encourage the adaption and application of environmental standards.

Activity 2.9 Support pilot actions of responsible tourism on specific locations

In order to demonstrate the application of the application of best practice in responsible tourism pilot actions in priority areas will be supported for replication elsewhere in Vietnam.

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