In this second meeting, members of the TAB clarified
their core functions and duties, provided tourism forecasts for Vietnam, and
proposed tourism development orientations on the basis of world tourism trends
and the principles of Responsible Tourism (RT), in order to ensure sustainable
growth of the sector. The Board also agreed to identify and examine specific
problems facing the tourism industry and plans to conduct surveys and
evaluations on travel, tourism, hospitality and other relevant activities, as
well as provide recommendations on specific and feasible solutions to any identified
problems and needs.
Recognising some challenges for tourism in Vietnam,
the TAB members debated the feasibility of a more relevant, structured approach
to promote Vietnam as a tourist destination, as well as ways to develop and
implement the tourism marketing strategy effectively for the country, also the
main topic to be discussed in the forthcoming National Marketing Conference, to
be held on May 30th, 2013 as a joint collaboration - between Vietnam
National Administration of Tourism (VNAT) and the ESRT Programme.
Addressing the meeting, Mr. Nguyen Van Tuan, Chairman
of VNAT committed that the organisation would try its best to facilitate to the
full extent of TAB’s operation, and carefuly consider its feedback regarding the
management of VNAT, in order to enhance its professionalism and effectiveness in
national tourism management in general, as of VNAT in particular.
Established on November 27th, 2012, the TAB
aims to increase Vietnam’s competitive advantage as a sustainable tourism and
travel destination by developing and facilitating public – private partnership
and public – private dialogue. The Board works to leverage the country’s public
and private resources, promote dialogue and information/knowledge sharing
between tourism businesses and national tourism organisations, in order to
create a cohesive and comprehensive industry strategy.
The TAB consists of more than 20 influential experts
in the tourism industry, ranging from the CEOs of hotels, travel agencies,
transportation businesses, chairmans of tourism associations, leaders of
training institutions, representatives from the Vietnam Chamber of Commerce and
Industry and EuroCham, to high ranking officials from the public sector. The
TAB provides advice to VNAT to better enable the industry to overcome obstacles
in tourism development.