This is a technical assistance of the ESRT Programme provided for Vietnam National Administration of Tourism (VNAT) and five tourist destinations (Sa Pa, Ha Long, Thua Thien - Hue, Da Nang and Quang Nam) to conduct an in-depth study on tourists’ demands and the quality of tourism products and services of the destinations. As a result, the tourism industry could improve the quality of tourism products and services while developing tourism development plans and managing tourism destinations more effectively.
The survey team worked in many places, from luxurious resorts like Sunrise, Hoi An beach resort, Victoria, Green Balm to small hotels and guesthouses to collect information from tourists with various nationalities, objectives, demand and viewpoints. Besides, some restaurants such as Indochine Corner and Le Ba Truyen’s were also included in the team’s itinerary.
Guest survey at Sunrise resort
Guest survey at Viettown garden restaurant
Guest survey in Lantern street, Hoi An Ancient Town
After completing the survey, many tourists stayed for a while to talk and show their concerns about social and environmental issues in Quang Nam. Overall, Hoi An is one of the most favorite destinations in Vietnam according to most of tourists. They were particularly impressed by the typical atmosphere as well as friendly and sincere local people in Hoi An. However, they also expressed their concerns about rubbish thrown into rivers and on sidewalks and the noise of vehicles. A number of tourists complained about price and accommodation services quality…
Chinese visitors taking part in survey in Hoi An ancient town
The team highly appreciated these tourists’ opinions. When they come back, this information will be examined and analyzed to be served as inputs for the decision-making process in order to improve tourism services quality for Hoi An in particular and for Vietnam in general.