Attending the workhop were 70 participants, who are representatives from Districts of Cultures, Sports and Tourism, leaders of Vietnam Tourism Association, Vietnam Society of Travel Agents, key tourism businesses in Quang Nam, Da Nang and Thua Thien - Hue, representatives from functional departments of Vietnam National Administration of Tourism (Hotel Department, Travel Department and Institute for Tourism Development Research).
This workhop was organised as a follow up to the mission from May 7th, 2014 to June 17th, 2014 in three central coast provinces by the ESRT Programme’s international expert Mr. Robert Travers, who is experienced in supporting destination management. This also is the next step following the “Memorandum of Agreement on cooperation for tourism development of three Central Coast Provinces”, which was signed by leaders of the three provinces on February 27th, 2014.
After the opening speech by leader of District of Cultures, Sports and Tourism of Da Nang, Mr. Robert Travers presented findings from his mission with strengths, weaknesses, problems that need to be resolved and opportunities of each province. He then pointed out several fields for cooperations in term of destination management, marketing and training in the region.
Ms. Mary McKeon, ESRT’s Team Leader, presented on destination management coordination mechanisms. In her presentation, Mary explained clearly about the concepts of destination management, Destination Management Organization and also the benefits that a Destination Management Organization can bring based on successful international models that can be used as a benchmark for tourism management in Vietnam.
In the discussion section, several topics were raised to get feedback and contribution from workshop participants, including: Destination Management and Fund Raising, Product Development and Marketing, Human Resources and Training. The outcomes from this will be used to develop the draft strategy for Destination Management.
At the end of the workshop, all participants agreed on the way forward and consider it to be the mechanism for destination management in the coming time.
Speaking at the workshop, Mr. Truong Nam Thang, ESRT’s expert, said “Tourism has been developing rapidly in the Central Coast provinces of Vietnam for the past decade, bringing many economical, social and environmental impacts. These impacts will even be bigger in the next decade, thus the objective of the ESRT programme is to support local authorities and stakeholders in planning and managing the changing process responsibly.”
In 2014, beside prioritize establishing a consultative forum for destination management, the ESRT Programme also conduct many activities to support these provinces like visitor survey; research on tourism products in the region to develop responsible tourism products; tourism brand development and destination marketing; strengthen and promote Public - Private partnership and tourism human resources development.