The workshop brought together 66 alumni who have completed responsible tourism management training courses at three of the World’s reputable international universities, namely Leeds Beckett University in the United Kingdom, Breda University in the Netherlands and Taylor’s University in Malaysia.
Participating in the tailor-made training courses provided by the EU-ESRT Programme from 2013 to 2015, tourism authority administrators from Vietnam National Administration of Tourism and provincial Departments of Culture, Sports and Tourism had an opportunity to enhance their capacity, thus contributing to human resources development of the industry for a long-standing future.
They were equipped with the knowledge of Responsible Tourism Management, including key topics such as Sustainable Tourism Development, Tourism Policy, Tourism Strategy and Planning, Destination Management, Destination Marketing, Market Research, Product Development, Tourism Branding and Promotion.
Through discussion and presentation, the workshop created a forum for those who return to share their knowledge and spread the ideas, so that invaluable knowledge resource will not be wasted. Topics to be discussed were how can ethical tourism business management, tourism service and quality management, product development, event management and marketing be strengthened responsibly in Vietnam tourism.
Speaking at the workshop, Ms. Nguyen Thi Thu Hang - Programme Officer, Co-operation Section of the European Union Delegation to Vietnam, noted the strong partnership between Vietnam and European Union with over 12 years in supporting tourism sector and an excess of 20 million Euros was allocated to support strengthening the delivery of tourism trainings to services and to build capacities and strengthen the foundation of the Vietnamese tourism sector for socially and environmentally responsible and inclusive growth.
It is hoped that with the expertise acquired, the alumni will ensure a shift in the outlook and their attitude to adapt responsible tourism practice in tourism development, planning, promotion, product development, emphasizing environment enhancement and poverty elimination as well as acquiring the leadership and management skills required to implement responsible tourism policy.