Promoting Vietnam tourism through images connecting with the films and social networks is one of the effective paths to help bring Vietnam tourism closer to the world. The ESRT Programme supported Vietnam National Administration of Tourism in developing a 30-second television commercial. This video was expected to be used in international trade fairs and target to international markets.

The round table meeting on "Tourism Brand Development for North-west region" was filmed at the studio S9 and broadcasted on VTV2 on the occasion of the end of 2015. Mr. Vu Quoc Tri, Director of the ESRT Programme joined this program and provided comments on the angle of a project who provides technical support for eight Northwest provinces to develop responsible tourism.

The News on February 19th, 2016 of Kien Giang TV broadcasted the video on the Coordination Meeting of Joint Action Plan 2016 for three Mekong Delta provinces An Giang – Can Tho – Kien Giang which was held in Kien Giang province. This meeting was organised with the technical support of the ESRT Programme.

In order to disseminate and raise awareness on responsible tourism, the ESRT Programme has recently completed a five-minute video with the content “Introduction to Responsible Tourism”.

A new 30-second Television Commercial in tourism was completed in October 2015 for broadcasting on channel of Travel Channel of the United Kingdom. This marketing activity was supported by the ESRT Programme.

The ESRT supported VNAT in developing TVC for tourism industry.

Channel of VTV4 has broadcasted the video on the Celebration of the World Tourism Day with the theme "One billion tourists, one billion opportunities" in the News at 21:00 on 26/9/2015. This event was held by Vietnam National Administration of Tourism with the technical support of the ESRT Programme.

On September 26th, 2015, at Hoan Kiem Lake, the Celebration Meeting of the World Tourism Day 2015 with the theme “One billion tourists, one billion opportunities” was held by the Vietnam National Administration of Tourism (VNAT) with the technical support of the ESRT Programme.