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The ESRT Programme supports VITM 2013

The EU funded ESRT has thrown its support behind the first ever Vietnam International Travel Mart (VITM) to be held from April 19-21 2013 in Hanoi. With the primary aim of help spread the message of responsible tourism, ESRT hopes to raise awareness of responsible tourism by assisting organizers to integrate responsible tourism topics throughout the VITM 2013 Conference programme, and through its provision of a responsible tourism booth in the VITM 2013 Exhibition.

Conference session themes include policy and planning for Responsible Tourism, destination marketing management & technology, going green, tourism sector challenges to market development, benefiting from Responsible Tourism practices, tourism capacity development, competing for the tourist with qualified labour, and a showcase on North West Vietnam - Where Nature & Culture Collide.


To further deliver the message of Responsible Tourism, ESRT will also be participating in the VITM Hanoi 2013 Exhibition with a booth.  With the working title, ‘The Responsible Tourism Corner’, the booth will deliver practical messages about the positive and negative impacts of tourism, the principles of Responsible Tourism, and the benefits of taking a responsible approach towards tourism development.  The Responsible Tourism work being done by ESRT programme partners UNESCO, ILO, WWF and the EU funded High Impact Tourism Training (HITT) programme will also be featured in the booth.


The ESRT Programme wants to create a dynamic exhibition space that uses materials, imagery and information to capture, inspire and effectively deliver the Responsible Tourism message. ESRT advisor Kai Partale said, “We are extremely excited about our booth and believe such a design has never been seen before in Vietnam. Let me just say, our booth is 100% recyclable”. He also invited the Vietnamese tourism trade and the general public to come and visit the ESRT booth at the VITM Hanoi 2013, “to take in its inspiring design, and to find out a little more about how we can make tourism more sustainable in Vietnam for the future benefit of everyone.”


The ‘VITM 2013 Conference: Making Tourism Responsible’ is scheduled to be held from 19-20th April in the Hanoi ICE in conjunction with the Vietnam International Travel Mart Hanoi 2013.

Created Date: 4/18/2013

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